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New trade show promises to unite the industry

The BPMA and Sourcing City are delighted to announce the creation of Merchandise World.

Merchandise World, their new jointly owned event, has been formed by bringing together The BPMA Show and Sourcing City Marketplace. It will take place on
19-20 September, 2017 at NAEC Stoneleigh, Warwickshire.

The BPMA will independently run the prestigious BPMA Annual Awards Dinner on the evening of 19 September 2017, with Promotional Products Week running a week or two later, enabling BPMA members to proactively promote products discovered at Merchandise World.

Merchandise World is unique in having two key elements, bringing the best of both worlds. The product exhibition stands will ensure that all invited visitors can see the latest and hottest products from the industry’s top suppliers, while business VIPs will also be able to have focused and meaningful conversations by appointment in the ‘conversation pods’ which have been seen at Sourcing City Marketplace for the past six years.

It is anticipated that around 200 suppliers will attend Merchandise World, each focused on delivering a valuable experience for all of the team members and management from the invited professional distributors. 

To ensure that the exhibition stands and conversation pods are sold on an even and fair basis, no sales or reservations will be taken before 15 November when previous BPMA Show and Sourcing City Marketplace exhibitors will have priority in booking prime spaces. Standard space and new exhibitors will be able to make bookings on subsequent days.

The opportunity for distributors to optionally invite end-user customers to one of the days of the new two-day show, as trialled at the BPMA Show 2016, is also being considered.

Matt Franks, BPMA chairman said: “Sourcing City and the BPMA have a proven track record in delivering high-quality events to our industry, and we’re thrilled to be working together to raise the bar even higher. We know what it takes to deliver maximum value to both suppliers and distributors, particularly in retaining a focus on the quality and professionalism of those attending this exciting new event.”

David Long, chairman and founder of Sourcing City added: “We are delighted to be equal partners in Merchandise World with the BPMA, and our team are excited to be working with top industry distributors and suppliers delivering them both a great experience at Merchandise World, and more importantly an event that will bring true value to their businesses.”

Sourcing City has been contracted to deliver the management and organisation of Merchandise World, supported by the BPMA Secretariat. The event owners, BPMA and Sourcing City will work closely together to create the strategy for the event.

The popular BPMA Education Day will continue in a new format earlier in the year. These dates, along with the new dates for Promotional Products Week will be announced in due course.

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