New online marketing tools for distributors

The PenWarehouse (TPW), has launched an online marketing platform called Business Solutions, aimed at driving distributor sales growth, digitally. Since 2013, TPW has been credited with the introduction of several digital marketing firsts, including web-to-print technology with the award-winning platform No-Minimum. and most recently personalised customer logo digital catalogs.

Business Solutions was developed in-house and in consultation with customers. The integrated marketing services platform combines digital marketing and branding services in one user-friendly portal, providing a one-stop-shop to distributors. Registered distributors have access to a choice of promotional files and collateral across six dedicated channels, to help them develop creative campaigns that generate interest, demand and new business.

These are: Marketing Hub; Custom Catalogues; Digital Catalogues; Promotional TV; Branded Samples, and Branding Services. The Marketing Hub online portal has everything distributors need to develop and run promotional marketing campaigns. It features digital marketing packs containing ready-to-use digital artwork files for the most popular and latest products as well as compliance documents.

Artwork can be personalised and embedded into existing campaigns. The PenWarehouse can also offer an in-house creative design team to support distributors. Operations Director, Helen Dyl, said: “We are committed to investing in digital excellence to provide our customers with enhanced competitive advantage. Business Solutions represents the next stage of our expansion, providing our customers with the latest marketing technology to maximise their product promotion and increase their sales growth.”

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