New group launched
The BPMA has launched another special interest group, called the CC group to promote corporate clothing, with the aim of helping distributors and end users understand the importance and value of corporate clothing.
An animation video detailing clothing research will also be launched, following the very popular merchandise one that was launched last year. Almost 70 companies took this up.
The CC group will launch an educational website and mini guide in the near future. Many of the leading brands like Fruit of the Loom, Beechfield, United Brands and Trade Decorators are behind the project.
BPMA director general, Gordon Glenister, said: “At our Education Day last year we invited a very special guest from America, Marty Lott, who is the founder of Sanmar a trade clothing wholesaler with over $1bn of turnover. He reminded us that in the States, most distributors attribute a third of their turnover to clothing but in the UK it’s less than 10%. Some of that is due to complexity of choice and branding techniques.
The BPMA has long been an advocate of promoting clothing in this space and giving an important voice to this community. Printwear & Promotion and Images magazines are also very much in support of the BPMA activity here too.”