Merchandise World off to flying start

The new event for the promotional merchandise industry, Merchandise World, got off to a flying start when the first stands and pods went on sale on 30 November.

Those exhibiting at either Sourcing City Marketplace or the BPMA show were given a two-day priority booking opportunity. The first of these was for the premium locations in the hall. More than 60 exhibitors had called by 10am on the first day overwhelming the Merchandise World office.

“We were very optimistic, but the response was even better than we expected,” said Ella Long, operations director at Merchandise World.

BPMA director general, Gordon Glenister, who came down to Sourcing City’s head office for the two-day launch, said: “There is a real buzz about this event and I am really pleased with the response from BPMA members. About 112 stands have already been booked.”

The launch met an enthusiastic response on social media too. Mitul Patel, managing director of Face 2 Face tweeted “This will be our No.1 show in our industry before long. #killercombo.”

Leading suppliers supporting the event include Senator, PF Concept, Mid Ocean Brands, Listawood, Impression Europe, Prodir, Carole Group, SPS, Prime Time, Xindao, Fruit of the Loom and United  Brands. There are a number of new, niche specialist suppliers too.

Only members of Sourcing City or  BPMA will be eligible to exhibit or visit the event on 19-20 September without paying an entry fee.

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