Marketing Week Live and B2b Marketing deliver for members
The two end user partner events proved a big hit with members and visitors alike. The bpma merchandise message was also very visible.
Marketing Week Live exhibition held at Olympia, London in April attracted almost 6,000 visitors and many bpma members exhibited, some for the ﬁrst time.
Marketing Week Live event manager, Hannah Redfern shared her feelings about the event: “I am absolutely thrilled with the outcome of MWL 2016, which once again proved itself as a must attend event for all marketers within the industry. The show ﬂoor was truly buzzing and the conference theatres were packed out which is fantastic to see. A huge thank you to all of our promotional gift exhibitors who were once again championing merchandise as an important part of the marketing mix. Judging by some of the conversations on site the message is deﬁnitely getting through.”
The bpma used the platform to again conduct valued insight from marketers – this time it looked at promotional clothing.
Gordon Glenister, director general of the bpma said: “I have felt for a long while that promotional clothing is undersold in this sector and we wanted to gauge the opinions of marketers and try and explore this further. The stand was packed all day with visitors, largely driven by the free Fruit of the Loom T-shirts that were being given away with a special design that was printed on site. It was a real education.”
B2B Marketing launched its ﬁrst exhibition alongside the Business Startup show at Excel, London in May. The bpma focussed its stand on hi-tech products and generated leads for distributor members. A big hit was the Y cable from Desktop ideas which was especially popular as it was packaged in such a way to make it an ideal direct mailing gift.
A number of bpma members exhibited at the show.
Managing director of Club Row Creations, Mo Yusuff said that the B2B Marketing Summit had been an amazing success. “We had 114 people on the stand who showed interest in our products and services and we managed to arrange 16 scheduled calls. We’ve spoken to 15 so far and are now working with them on their promotional product ranges. I’d recommend this show to all bpma promotional product distributors.”
Eddy Lawrence, show director, said: “I am thrilled with the results of our launch event in 2016, and I am now looking forward to building on this for 2017 with larger keynote seminar halls, more interactive features and double the size of space available for exhibitors.”