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Lucozade and TBK win big at IPM awards

An innovative campaign using contactless technology to give Lucozade customers free travel on London Underground picked up the Grand Prix Award for TBK Group at this year’s IPM Awards.

Lucozade was named as Brand Owner of the Year, after campaigns for sub-brands Lucozade Sport, Lucozade Energy and Lucozade Zero collected five Gold awards, three Silvers, as well as the Grand Prix. TBK Group also took two more Silver trophies for the ‘£10 million Giveaway for Carphone Warehouse’ campaign, helping it cement the title of Agency of the Year 2018.

Other agencies taking away multiple trophies were Savvy Marketing (five Golds and three Bronzes), ZEAL Creative (five Golds, two Silvers and four Bronzes), Leith Links (three Golds and two Silvers) and Brass (two Golds and a Bronze).

This year’s winners, which were announced at the IPM’s black-tie Awards Gala on 14th June at the London Hilton Park Lane, showcased and celebrated the best in creativity and effectiveness in the promotional marketing industry. The ceremony was compered by comedian Russell Kane.

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