Liverpool keeps branding local with Wild Thang
Liverpool merchandise company, Wild Thang, provided a special embroidery job recently when it stitched Liverpool Football Club’s first team kit for its winning Champions League Final in Madrid. Andrew Dwerryhouse, Wild Thang MD said he was proud that the club had chosen the local company to brand the first team kit again – Wild Thang also produced last year’s embroidered final shirts.
“We are proud to have branded many premierships and elite teams’ football shirts including Everton locally, but also across the UK with Man City, Wigan, Blackburn, Derby, West Ham, Leeds, Southampton and many more over the years,” he said. “As this was for the Champions League Final, this job really was the pinnacle of branding exposure.”
The branding job also featured on the club’s TV channel, LFC TV, with embroidery expert and department supervisor Nikki Boardman demonstrating the task. The film went viral with more than 300,000 views. Wild Thang was also recently nominated for Best Customer Focused Business of the Year in the Liverpool Business Awards.