Liquid Lens rebrands as The Sweet People

After 18 years as Liquid Lens, the company that specialises in confectionery merchandise is changing its name to The Sweet People.

Distributors for Liquid Lens have already seen the gradual branding change that began earlier this year, but from 1 October, 2016 the new name, look and domain,, are in place.

“We now completely specialise in sweets so the name change makes a lot more sense to our customers,” said Many Hastie, sales and marketing director, The Sweet People. “We will also be expanding into Europe next year so felt we needed a name that really reflected what the company is today.”

The company’s range is unchanged and the new name echoes a focus on branded gourmet confectionery products. As the only BPMA Charter supplier of confectionery merchandise in the UK, the company has introduced many new options to cater for all tastes and dietary requirements.

As a celebration of the new name, the company is offering every PM reader a free 10g bag of Goody Good Stuff sweets from its ‘free from’ range. Made with real fruit juices and natural colours, the gums are gluten free, dairy free and suitable for those on vegetarian, vegan, halal and kosher diets.

Readers can claim their sweets by going to

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