This year’s event has brought together an impressive line-up to help the industry keep developing its skills base.
One of the key planks of BPMA membership is career development. The most successful business people never stop learning or being influenced by others.
And in our fast-changing world, there are always new skills that we need to learn and new perspectives that we need to appreciate.
Even those who have been around the block a few times can pick up pointers from others. Simply listening to somebody else’s experience can unlock a new approach that can feed back into your business.
The latest BPMA Education Day aims to provide just this sort of inspiration, education, and skills buffing. A series of engaging seminars delivered by great speakers will run on 30 January at Whittlebury Hall, Towcester.
TIM ANDREWS’ KEYNOTE
This year’s keynote, ‘Future trends of the Promotional Merchandise industry’ will be delivered by Tim Andrews, president and chief executive officer of the Advertising Specialty Institute (ASI).
He will discuss current trends along with the 2018 forecast for the $23 billion North American promotional products industry.
Tim joined ASI as president in 2003 and is responsible for the vision and operations of the privately held company.
Under his guidance, it has become the industry leader in the development and management of print and web-based products and services, with an emphasis on technology and multimedia marketing across all platforms.
Education Day will also foster debate with audience participation throughout the day, and industry leaders debate tackling the future role of the distributor.
BPMA director general, Gordon Glenister will take part in the in-depth session which will have input from representatives from a number of key distributors, including Fluid Branding’s Matt Franks, and Chris Lee from Brand Addition.
Last year, more than 90% of delegates said that the event exceeded their expectations. For more details on this year’s event, and to book a place at Education Day, go to bpma.co.uk.