King Pins

Dectek, the South Wales-based print manufacturer known for ‘all things doming’, has launched its newly developed, trade only, name badge range with supporting commercial strategy. The proposition offers distributors easy to understand products and ensures a competitive edge in the wider market while retaining an achievable working profit margin. The name badge selection has been curated to maximise sales and includes recyclable plastic and new to Dectek, laser cut metal and wood designs.

In an endorsement of the BPMA and its relevance and importance to the corporate gift industry, Dectek has taken the innovative step of limiting the supply of its trade only name badge range to the community of member distributors. This is an exciting step and one Dectek hopes will be replicated by other suppliers in the future. “When I started planning our approach to the market, I wanted to make the proposition exclusively to the elite distributors in the channel.

The distributors that add the most value and will engage with us in a strong and profitable strategic partnership,” said David Carter, Deltek’s business development manager. “The BPMA distributor network ticks every box in this aspiration. Limiting our programme to fewer power distributors ensures the opportunity is of greatest value Carter added: “Our new range of print, dome and cutting capabilities facilitate almost limitless product design avenues and we will be rapidly expanding our product portfolio, beyond badges, throughout this year and into next; offering our power distributors highly valuable and lucrative business growth opportunities.

Furthermore, new technology arriving in the business very soon will revolutionise aspects of our manufacturing process, offering our partners an enhanced service proposition.” He concluded: “As the market for name badges continue to evolve, distributors need a strong, commercially focussed and forward-thinking trade manufacturing partner.” Dectek is currently the UK market leader for domed labels and manufactures around one and a half million each month.

The company has a significant investment in place for a new purpose-built manufacturing facility and targets doubling its business in the next three years. “I am extremely excited for the future,” said Mike Beese, Dectek managing director.“Deltek’s door is always open and I personally extend an invitation to prospective partners to come and see our business in action

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