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IDM and DMA merge to create new group

The two leading industry bodies in the one-to-one marketing industry, the Direct Marketing Association (DMA) and the Institute of Direct Marketing (IDM), have come together under a newly formed group.

Headed up by group CEO Chris Combemale, the merged organisation will become the largest marketing trade body and provider of specialist qualifications in Europe, serving a £14.2 billion industry with a workforce of over 530,000.

The combined business will focus on protecting and growing the one-to- one marketing industry, inspiring the best talent through advocating best practice, innovation and excellence as well as providing the highest-quality training and qualifications available to organisations and individuals.

The DMA and the IDM will continue to operate as separate brands. The DMA’s corporate memberships and the IDM’s individual membership will remain in force.

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