Has Christmas come too early?

With 99 days to go until Christmas, the BPMA’s CEO Jon Birrell made it onto BBC Coventry and Warwickshire’s prime time Breakfast Show to help them explore whether or not Christmas has appeared to come too early.

BBC Coventry and Warwickshire has 82,000 listeners.

If you’re short on time, go to 2:22 to hear Jon raise awareness of the industry and that our products are an incentive to drive action.

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