HAPTICA event expects record visitors

Creative, practical and extremely efficient – haptic advertising inspires. No other medium is implemented by so many German companies to convey advertising messages as giveaways, premiums and co.

The latest figures, which the German Association of the Advertising Industry (GWW) recently published, speak a clear language: In 2016, German companies spent around 3.47 billion Euros on haptic advertising, with an 85% reach and a recall value of 59% (twice as high as that of radio or TV spots) it is a clear asset for promoting companies. 

The visitors of the HAPTICA® live ’17, which is being staged at the World Conference Center in Bonn/Germany on March 22, 2017 from 9.30 a.m. to 6.00 p.m., can experience which product novelties and trends are hip in the haptic advertising sector and how they can be intelligently implemented. More than 160 exhibitors, a Best Practice Special Show, lectures by professionals from corporate marketing departments, the exhibition of the award winners of the Promotional Gift Award 2017 as well as its award ceremony in the afternoon will provide inspiration for the lucrative implementation of haptic advertising.

There are also prizes to be won in advance: We are raffling off ten Moleskine Smart Writing Sets each worth 229 Euros (entry deadline: March 5). The smart notebooks allow handwritten notes to be synchronised on a connected digital appliance in real-time. This link will take you to the prize draw – good luck!

If you like the HAPTICA® live, feel free to share your enthusiasm: Simply post a photo of the event under the hashtag #hapticalive on Facebook or Twitter during your visit and afterwards have the photo printed out on the Social Printer at the stand of UTC (F, A1).

The HAPTICA® live ‘17 addresses trade visitors from marketing, sales and procurement departments, advertising agencies and the promotional products trade. Admission to HAPTICA® live ’17 is free, however it is necessary to pre-register at: http://www.haptica-live.de/mainpage/#_anmeldung

The HAPTICA® live is organised by the Cologne-based publishing company, WA Media, publishers of the trade magazines eppi magazine, Werbeartikel Nachrichten, HAPTICA® and Promotion Products as well as organisers of the Promotional Gift Award.

We are looking forward to your visit!

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