Happy People Sell
Almost everyone who runs a company knows that people are the most important asset to a business. Properly run organisations place a great deal of emphasis on recruiting and the interview process in order to build their talent base. Unfortunately, often the investment in people stops there and with time the business is left with a dissatisﬁed under-performing team.
A happy workforce is a productive workforce, or better phrased by Nev Williams’ from the BBC’s The Call Centre “happy people sell”. It is a catchy phrase that we would all agree with.
Quite often exit interviews highlight that after economics, primary reasons why people leave are because of the lack of guidance, career development and feedback they receive from managers. Many leave because they aren’t learning anything and aren’t stimulated – companies just aren’t investing in their employees. And of course, we all know that staff talk, so if one member of the team feels this way many will know about it and many will feel the same way too. Do you want to run a team which feels this way? A training and development programme can address this head on. Investing in training creates a supportive workplace and a team that feels valued. In this environment, they feel motivated and ready for a challenge. Do you want to work with a team that feels this way?
Recruiting replacement staff is expensive, time-consuming and disruptive to the team dynamics. It is much better to train and retain your best people in the ﬁrst place.
Employee satisfaction isn’t the only reason why you should train your staff:
Address weaknesses – a training programme is a prime opportunity to strengthen skills that each employee needs improvement on. It will allow you to expand the knowledge base and skill set to a higher level within the team too.
Improve employee performance – the training will build the employees’ conﬁdence. Because they have a stronger understanding of the industry, they are more likely to push themselves too. If the team know what they are doing and are properly trained within the discipline, productivity will increase.
Enhance company image – training your team can give you a genuine competitive advantage over your competition. You can be better than your competitors if your staff are better. Continuous training gives you employees who are on top of industry standards and product regulations that help drive the business into being a leader and a strong competitor within the industry.
As the industry trade association, we always encourage our members to continually develop themselves and their employees. The biggest inhibitor to training staff is the perception that it will take too much time. We understand that training staff can be time-consuming for managers and that a training course might delay the completion of a project important to the business.
The BPMA education programme has been set up to allow managers to save time and to allow ﬂexibility of study where staff can study at the office and study at home too, without jeopardising the quality of the learning. We have content for new entrants to the industry, those who would like a refresher or would like speciﬁc training on branding applications or product compliance. It can be used as part of an induction programme or a development tool to aid promotion.
Many BPMA members are signed up to the programme where all staff are studying. More than 140 learners are on the programme right now. You can get your team involved today. Visit education.bpma.co.uk for details or contact firstname.lastname@example.org for more information.
Here’s Why You Should Train Your Staff…
The BPMA would like to congratulate Emily Hillman from Impamark for passing her TPM exam on the education programme.
Here’s what Emily has to say: ”I started studying for the TPM when I began my apprenticeship with Impamark. It has taken me 18 months to complete. When revising for the TPM Exam I found the videos and the documents very useful. I was able to watch the videos then print out the documents, giving me something to revise from and work on.
The TPM exam was very straight forward, from logging in, to taking the exam. By studying, and then taking the TPM exam, my industry knowledge has increased enormously, making it much easier to do my job, as I now understand the various printing processes available. This was further supported by the two supplier days that I attended at Senator Pens and Listawood where I was able to see printing processes in action.
Overall I feel that the education programme has benefited me enormously, and I now feel much more confident in my work here at Impamark.”
Gordon Glenister comments “I am delighted with Emily’s success, her journey on the programme is similar to that of others who are studying too. This is why we invest in the education programme, to support staff in member companies to progress and develop, to give them the confidence to give it their all and be the best they can be.”