Government funding for PSI exhibitors
After a six-month bidding process through UK Trade and Investment (UKTI), the bpma has secured funding status which enables it to offer individual grants of £1,500 for UK promotional merchandise industry companies exhibiting at the PSI show in Dusseldorf in January 2016.
The grants can be set against the cost of exhibition space, stand costs including design, construction and stand dressing and relevant marketing collateral.
Through the UKTI’s Tradeshow Access Programme fund (TAP), the bpma has been able to distribute more than 60 grants to suppliers looking to either export or to grow their export sales who have exhibited at PSI since 2011.
Nigel Bailey, event director for bpma, said: “Companies need to invest time and money in preparing an export strategy in order to succeed. These grants offer great financial support and provide an opportunity to those wishing to begin or expand their export business growth at PSI.”
“We are committed to supporting UK suppliers and manufacturers in the export process and the PSI show is the single best opportunity in the promotional calendar for this to happen.”
The bpma is enhancing its support at PSI for 2016 by hosting a cost-effective pavilion package enabling UK exhibitors to participate for as little as €3,344. With the current exchange rates and the grants available, the bpma UK Pavilion offers excellent value for money and a great opportunity to companies to get their products in front of the thousands of distributors who will be attending the show.
The bpma will also be working closely with exhibitors to offer consolidated freight and further cost-saving benefits, support with marketing and networking opportunities at the show. For more details, contact the bpma.