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Goldstar’s R&D pays off with new pen

Goldstar has launched The Kelly Pen, a product that it has spent three years developing. The pen is designed to have a metallic look for a higher perceived value.

The pen is available in sleek matte barrel with shiny chrome trim, a large protective cap and extra strong clip, contains an ISO standard German refill, and is available in black or silver, with new colours planned for the New Year.

To celebrate the launch, Goldstar will be offering The Kelly Pen at a special introductory price until the end of 2016.

Colin Loughran, general manager, Goldstar, said: “Our goal was to create an executive pen that looks and feels like metal but isn’t metal, and if the feedback at the trade shows is anything to go by, I think we’ve achieved that.” He added that the high perceived value would enable distributor partners to achieve healthy margins on the pen.

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