‘Going small’ means bigger premises for merchandise provider

A five figure investment in the latest printing equipment has necessitated a move for print and promotional merchandise experts Vibrant Colour.

To accommodate the new technology, the company has moved from Peterborough Workspace, in the Woodston area of the city, to Gault Hill Farm, just outside rural Sawtry.

“We love our new location – the rural setting is peaceful, with lovely fenland light. We’re not isolated at all, however, because the A1 is so close by”, said director Christopher Smith.

Just three minutes from junction 15 of the A1, the office is 15 minutes from key industrial areas in both Peterborough and Huntingdon, and less than 40 minutes from Cambridge.

The new offices are three times larger than the outgoing premises, with room for production, office administration, stock storage, and a much larger meeting and showroom area.

The Mimaki UV flatbed printer is industry leading, and will allow products such as pens and notebooks to be professionally, permanently branded.

This process allows far lower minimum orders than the traditional alternative of screen or pad printing, where a customer would usually have to order 100 or 250 items to cover the high setup costs.

Christopher added: “I’m thrilled we’ve been able to make this investment, allowing our products to become far more accessible to the ever growing number of start-ups and small businesses who want to promote themselves, and say thank you, but don’t need to fill up their store cupboard doing so.”

Vibrant Colour, a member of the British Promotional Merchandise Association, will continue to make use of its large network of trusted manufacturing partners, with the in-house production adding to its armoury, rather than replacing existing elements.

“One of our strength is in the breadth of products we can offer. From outdoor flags and banners, through to awards, clothing and ‘thank you’ gifts, the general rule is that if it is printed with a business logo, we can create it.”

The new range of short run printed merchandise will be available through a new website, launching in October.

The ‘digital’ printing technology also means that items can be individually named, perfect for reducing contact.

“The possibilities now open to us for creative promotional campaigns are greatly expanded. We’ve had some other great ideas already, and we can’t wait to share them later in the year.”

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