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Going Dutch

Promotional merchandise companies in the Netherlands are raising the bar on professionalism. Product Media found out more.

Platform Promotional Products (PPP) was established in 2002 as an umbrella organisation for the Dutch promotional product market. Its members consist of both suppliers and distributors. With about 250 companies, the members of PPP represent approximately 75% of the Dutch promotional product market.

PPP strives for further professionalisation of our business. We therefore provide a high-level educational programme (the PPP Academy) which is recognised by more and more companies and end-users. “PPP offers certification to its members as well.”

A members-benefits programme provides tools like general terms for members, low-priced airline tickets, PSI entrance tickets, and tickets and discounts for our National Trade show: De Leveranciersdagen.

Together with several stakeholders, both on a national and European scale, we see it as our daily task to set the standards for a professional promotional products market.


Twice a year PPP organises an educational programme for both members and non-members. During four days, members and their employees can get professional courses with several relevant subjects. Topics at the PPP Academy include printing techniques, sales promotion, knowledge on materials, and safety-regulations. In addition, PPP organises additional sessions on special topics.

De Leveranciersdagen

For several years, PPP and Portaal Uitgevers have hosted the National Trade Show, De Leveranciersdagen. This event takes place in the largest trade show complex of the Netherlands, De Jaarbeurs in Utrecht. It is a show for dealers and traders only, which is very interesting for all suppliers of promotional products who want to promote in the Netherlands.

Public affairs

PPP strives for optimal sharing of market-relevant information and regularly surveys the market. Together with our international and national stakeholders we work towards a professional business climate, through certification and self-regulation via our Code of Conduct.


In 2015 PPP introduced the CSR Promotional Products certificate (CPP), the international standard for CSR (Corporate Social Responsibility) within the promotional product branch.

Raising awareness

PPP and BAPP (Belgian Association of Promotional Products) have started a joint media campaign with the theme of ‘Promotional products make brands stronger.’ The campaign is an initiative of the Dutch branch organisation and is conducted by the members, distributors and suppliers of promotional products. The aim of the campaign is to make companies use promotional products more often as an advertising medium.

PPP on tour 2017

This year PPP organised The PPP On Tour Strategy Sessions in four locations in Holland. These interactive discussions with colleagues asked the question ‘Is your company future proof?’

The Dutch market

Size – €900million

About 1,000 companies
(20% supplier, 80% distributor)

Most popular products:

  • Bags (cotton and foldable due to the banning of plastic bags)
  • Ballpoints
  • Electronic gadgets
  • Promotional textiles
  • Drinkware
  • Lanyards
  • Notebooks
  • Mugs
  • Sunglasses

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