Fluid sponsor BPMA’s Unsung Hero award

Last week saw the promotional merchandise industry come together for the British Promotional Merchandise Association’s annual awards dinner at Ricoh Arena, Coventry.

The annual awards dinner was this year hosted by Martin Bayfield, actor, broadcaster and former rugby union player.

The Fluid team were in attendance and this year sponsored the award category for the “Unsung Hero” of the industry, which was voted on by all BPMA members.

Miles Lovegrove, Fluid’s Managing Director comments, “We thought that sponsoring this category would be a great fit for us. We work very closely with our suppliers and really value these partnerships. We have an internal steering group, Fluid friends, where we’re always looking to enrich these relationships and to go beyond simply supplying merchandise, to become a trusted partner offering expert guidance for the best results.”

Fluid hosted a table of their very own supplier Unsung Heroes, as voted on by their entire team for going above and beyond. The five selected supplier representatives hosted by Fluid were, Leah Mcdonald from Xindao, Kyra Lawrence from Direct Trade Bags, Alex Davenport from Direct Trade Bags, Hanna Mankonen Mid Ocean Brands and Jonathon Woodcock from WCM&A. 

The winner of the BPMA Unsung Hero award was Leah McDonald from Xindao, we’d like to say a massive well done to Leah and all of the other award winners on the night, from all of the team at Fluid!


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