Fluid gains B Corp status

Fluid Branding recently enhanced its efforts to be an environmentally responsible operator by achieving B Corporation status. Becoming a B Corp means that it is part of a global community using business as a force for good. Certified B Corporations are legally required to consider the impact of their business practices and decisions – not only on shareholders but on stakeholders too, like workers, suppliers, consumers, the wider community and, also the environment.

MD Miles Lovegrove said: “Achieving it is an acknowledgment of the ethos that runs through our business and is embedded in our DNA; to be exceptional for the business, the wider community and ourselves.”

The achievement is the latest example of Fluid’s recognition of the importance of sustainability in merchandise. In 2006, it launched ‘Eco Incentives’ as an environmentally-led subbrand, and when it became clear that the range was not a niche but more of a central part of its ethos, it was merged into the core brand. Fluid also went on to achieve Carbon Neutral status and ISO 9001 and 14001 accreditation.