Fluid Branding acquires Falcon Promotions

Fluid Branding has acquired Falcon Print and Promotions, combining forces to grow the two businesses.

Having built a successful merchandise business over the last 28 years, Falcon owners Paul Peachey and Les Wright felt the time was right for change.  Fluid Branding’s experience and resource in digital marketing, creative services and systems development will enable Falcon to grow its existing customer base while retaining the high levels of customer satisfaction that Falcon is known for.

Matt Franks, CEO of Fluid Branding, said: “Falcon Promotions was built around an acute focus on customer service. The majority of clients and staff within the business have been loyal to the company for many years. This is something we’ll ensure stays central to the future of the business.”

The highly successful Falcon Promotions End User show, run at Newmarket racecourse each October, will continue, as will the Supplier Golf Day preceding it. Paul will stay with Falcon Promotions in a management capacity for the foreseeable future while Les is retiring from the industry after the acquisition.

Paul said: “This is a really exciting development for the Falcon team. We took our time to find the right company to take the business forward and look after both our staff and our clients. Fluid has an excellent reputation, along with the technical knowledge and systems that can really drive the business on.”

The combined resources will allow Fluid to improve its own offering through increased economies of scale. Fluid, which Matt runs with managing director Miles Lovegrove, has seen significant year-on-year organic growth for the past three years, with a combined staff of 48, and 2015/16 revenue is forecast at about £10m.  Its management team continue to seek opportunities to further scale the organisation.

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