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Electronics into 2016

Bluetooth is set to get faster, longer range and further enhance all our Tech, says Matt Pluckrose of Desktop Ideas.

Bluetooth is an integral and growing part of our digital lives. Whether driving, working, exercising or relaxing this technology has “cut the wires“ over the last ten years and opened up many opportunities for promotional marketers within our industry. This explosion of wireless gadgets has helped to push the gadget sector to above 12% of total spend on promotional products. 

Such gadgets increase our quality of life and research has shown provide the most useful products, which means they are one of the best ways to keep your client’s logo close at hand and offer meaningful return on investment.

Examples of such items include Bluetooth Speakers, hands-free devices, mice, headphones, earbuds, Selfie Sticks, Activity trackers such as Fitbit, Jawbone and indeed iWatch.

This rapid increase in product variety is all set to grow rapidly according to the  group overseeing this technology, the Bluetooth SIG, which it sees the growth in consumer and business products likely to at least twice as good next year!

This Bluetooth steering group recently shared its roadmap for 2016, which included a style 100% speed increase versus the current standard without increases to power consumption. The speed and distance over which it can work means it will become more instrumental in the development of the so called Internet of Things (IoT). Bluetooth is expected to increase its coverage from around 10M currently to over 40M in 2016.

The Bluetooth advancements coming soon in 2016 will further engage and develop fast-growing industries such as the smart home, industrial automation, location-based services and smart infrastructure. Look out soon for Bluetooth enabled fridges, toothbrushes and weighing scales all of which will wirelessly connect to an APP on your smart phone and enable the user to monitor and control their daily lives more easily.

“There is significant demand from our members and the industry at large to enhance Bluetooth with the new capabilities we’re announcing today,” says Toby Nixon, chairman of the Bluetooth SIG Board of Directors. 

IoT applications include the extension of smart homes with audio, smart accessories and consumer technology, and also infrastructure applications both indoor and outdoor. A 100% increase in speed, without increasing energy consumption, will enable faster data transfers in critical applications, such as medical devices. 

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