Education programme raises the bar

Daniela Arena has been appointed Professional Development Manager of the bpma’s revamped education programme. The move highlights the importance that the trade association places on raising industry standards and best practice through education and training.

Daniela told Product Media: “Education remains at the heart of the bpma. We seek to encourage industry learning and professional development to enhance the skills of all individuals working in the industry.”

“Learning and development play an important role to all of us. With over 100 learners currently on the bpma Education Programme, I am determined to see many individuals and companies grow and develop through the education platform and succeed in their examinations.”

According to a study by the CIPD, in the next two years, 59% of learning will be delivered through e-learning with a 40% predicted increase in blended learning. With this in mind the bpma education programme, now three years old, is in the process of getting a makeover.

Daniela added: “We have taken the qualities of our previous and much-loved academy programme and are adapting the programme to offer an even stronger learning platform and resource tool for exceptionally good value.

“Throughout the year the education programme has become a blended learning platform, offering a balance of face-to-face training and e-learning. Add this learning practice to on-the-job training and the end results speak for themselves – a knowledgeable, confident industry-trained individual with an appetite to learn and develop further.”

Companies are already reaping the benefits from registering their staff on the education programme and progressing to successful exam results. bpma members Premier Print & Promotions, Brand Addition, Outstanding Branding, Allwag Promotions, and Steel City Marketing alongside suppliers such as B-Loony and Liquid Lens are using the education programme to train a majority if not all their staff as well as an induction tool for new recruits.

The bpma education programme offers an introductory session, factory visits, an online platform with over 80 videos and pdf topics to study over a holistic range of subject categories. New content is continuously added to complement the existing material.

Daniela said: “Since its launch in March 2013 over 300 learners have enrolled on the programme across the three different certified levels. Learners are noticing how much they are taking in and applying to the day jobs pretty much from the start. The bpma also has a long-term goal to attract and secure fresh young talent into the industry through apprenticeships and graduate schemes offering a strong agenda of industry recognised training, learning and development.”

To find out more, contact Daniela on or visit

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