Corona joins the fight against marine plastic pollution
Mexican beer brand Corona and charity Parley for the Oceans created a sculpture, The ‘Wave of Waste’, in Old Street, London, to highlight marine plastic pollution.
With the use of single use plastics increasingly under the spotlight, the London installation included plastic collected by The Marine Conservation Society from Holywell beach, East Sussex. It featured Australian actor Chris Hemsworth (Marvel’s Thor) surfing in a wave of plastic collected in the UK. Similar installations also appeared in Melbourne, Santiago, Bogota, Santo Domingo and Lima, all made from plastic collected from local beaches to highlight World Oceans Day on 8 June.
Corona is also using promotional clothing, in the form of Hawaiian shirts featuring threads made from marine plastic pollution. The Parley Ocean Plastic is collected from the open ocean, remote islands, shorelines and coastal communities.