It’s the middle of August and usually time for a well-earned break before the next phase of the year. With holidays taking on a special significance for many this year as we pause and look ahead at the signs of change, we look to indications of growth and optimism from the end user market to influence thinking and planning. Look out for industry research report and views in this newsletter.
Building back better
The BPMA is kicking off September with its Conference bringing a wealth of speakers and an agenda of regeneration to help member businesses build back better. From understanding the untapped potential of the data in your business to drive opportunity to the true value of your customers, how to calculate and plan so you are in control, the immediate business benefit of attending the conference must not be missed.
The addition of new and exclusive research being revealed at the Conference, examining consumer reaction to merchandise in the current climate, the BPMA are arming members with the tools and insight they need to drive their business forward. For more information and to find out who is attending, visit the BPMA website.
Industry news: Charles Wade
In other industry related news, we are sad to report that Charles Wade, formerly of BAGDA has passed away at the age of 83. His obituary describes a rich and varied life in business. Charles’s PR company was called Marcom. During the nineties he produced the “BAGDA News” moving on to become the secretary in the noughties by which time BAGDA had become Promota. Whilst involved in the promotions industry he made numerous friends and acquaintances.
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