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Change in the air at PSI

European promotional products trade show, PSI, is changing its show days from Wednesday to Friday, to Tuesday to Thursday this January.

The kick-off event will take place in Düsseldorf on 10-12 January. Another change is that, for the first time, distributors will be able to invite industry customers to attend PSI on the last day of the event.

The first two days will remain reserved exclusively for PSI members. PSI managing director, Michael Freter welcomed the decision to open up the show to a larger audience. “As Europe’s leading exhibition, the PSI Show offers ideal possibilities for developing wider advertising industry circles for promotional products. The PSI Show is aimed at whetting customers’ appetite for even more promotional products. But something else is equally clear: this hunger will still be satisfied by promotional products consultants.”

Also enhancing the programme will be a partnership with the Academy for Textile Finishing. The PSI Institute – Competence Area in Hall 9 is growing, as well. In addition to various consultation options and the products of PSI FIRST participants, it will be home to a comprehensive presentation programme. 

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