Celebrate the industry with Promotional Products Week
Promotional Products Week is returning in September to nationally raise the proﬁle of promotional products and encourage their use within the marketing mix.
The bpma wants companies to recognise the value of promotional products and understand the many different ways they can improve brand awareness. Taking place from September 14 to 18, it follows PPW’s successful launch in 2013. It will showcase promotional merchandise at its best, highlighting its essential role in the marketing mix and explaining why it is continually used by marketers keen to make an impact.
End users’ sales of promotional products in the UK are worth £840 million a year. A survey commissioned by PPW in 2013 found that brands who use promotional products as part of the marketing mix will reap the beneﬁ ts. If a promotional item is useful, research shows that 89% of people will keep it.
It found that three in 10 consumers purposely changed their regular brand to receive a promotional product. Almost a sixth of consumers said that they would use devious means, such as giving out false personal details or gaining uninvited entry to a venue or event, to acquire a free product.
For more information, visit www.promotionalproductsweek.co.uk or contact the bpma secretariat.