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Xindao Celebrates 30 Years in the Industry

Dutch-based giant Xindao celebrates 30 years in the promotional gift industry this January. The company employs more than 300 people, 60 in Shanghai, 150 in Romania and 90 in Holland, with a further 20 representatives in different countries.

The company’s founders came up with the name from the Chinese words Xin and Dao meaning ‘new’ ‘direction’. PM asked CEO Albert van Der Veen (pictured) what have been some of the reasons why Xindao has stood the test of time.

Forward-looking designer wins bpma Award

Student designer Asher Erskine highlights the project that won him the 2015 bpma Design Innovation Award

I’m currently in my second year studying Product Design at Nottingham Trent University, working on a range of exciting live briefs with various companies.  Last year, I got my first insight into the process, when we were tasked to design the promotional product of the future as part of the bpma Design Innovation Award. 

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