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Category: Interviews

First among equals

Vicki Crosby, former account manager at Brand Addition and now Fluid Branding Sales Director North West is the first person in the industry to pass the Master in Promotional Merchandise (MPM) level of the bpma education programme.

MPM is the highest of the three courses offered in the education programme and is suitable for those with five years or more industry experience. Vicki shared her experiences with Product Media.

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Ask Clive – Embroidery

Clive Allcott, the Essential Branding guru, on embroidery.

Q: How can I be proactive in my approach to selling promotional clothing?

The clocks have gone forward and, believe it or not, we are heading through a very wet spring towards what we all hope will be a glorious summer. Now is the perfect time to be brushing up your knowledge on the printed T shirt ready for those festival and leisure enquiries. It’s at this time of year that your customers will be looking for those summer promotional items which of course will include clothing.

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Something for every learner at every level

The bpma education programme continues to go from strength to strength, with over 150 learners on the programme in 2016. The demand for a structured, industry-specific training programme that can be integrated into each business is rising, with education and training firmly on everyone’s agenda. Daniela Arena, the bpma’s professional development manager, gives an insight into the programme and what can be expected this year.

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Ask Clive – Garment Decoration

Clive Allcott, the Essential Branding guru, on Garment Decoration

Q. Are there trends in promotional clothing?

A. Marketing results are often calibrated on the “impressions and impacts” that the brand will incur from the planned activity, of which clothing can be a major contributor, hence the realisation that fashionable, well-branded clothing will deliver better results.

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Louise’s story

Louise de Silva from Outstanding Branding is this year’s bpma Professional Development Student of the Year award winner.

Louise joined Outstanding Branding in February as production manager from a background in retail, working in buying and product development within children’s wear. She enrolled on the Trained in Promotional Merchandise course within the education programme in February and achieved an impressive 100% in the exam in April.

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