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Fighting for the Fans’ Hearts

Event Merchandising has been involved in the world of wrestling for more than 20 years. With the sport set to make a high-profile comeback on ITV as World of Sport Wrestling, Event Merchandising MD, Jeremy Goldsmith interviewed wrestling star and the show’s producer, Jeff Jarrett, about the importance of merchandise for fans of the sport.

Ladder of Success

Education is the route to greater professionalism, and the BPMA offers a clear pathway to skills development.

The BPMA education programme is growing from strength to strength with just over 100 learners registering in 2016 alone. The demand for a structured industry-specific training programme that can be integrated into each business is rising steadily.

Better Safe Than Sorry

Compliance and product safety are becoming business critical issue for promotional companies. Andrew Hill explains why it matters and how the BPMA can help.

Q. Why are big brands becoming more focused on compliance and product safety?

Promotion at the speed of technology

Technology and gadgets change fast, so there are always plenty of questions. Matt Pluckrose comes up with some rapid-fire answers

1) What are the main upcoming technologies that are going to impact promotional merchandise?

Areas to keep an eye on are app driven gadgets, virtual reality, growth of health and well-being devices, wearable technology, and wireless charging in relation to what Apple does with iPhone 7.

Ask Clive – discovering what the customer needs

Q: As a distributor, some of my customers do not have promotional clothing requirements, or do they?

A: Over the past few months I have been attending and presenting at some terrific and beneficial end user shows with selected distributors. With clothing and decoration being at the forefront of my presentation, I was surprised at that when I asked visitors about their demand for clothing, the reply would sometimes be that they didn’t have any.

First among equals

Vicki Crosby, former account manager at Brand Addition and now Fluid Branding Sales Director North West is the first person in the industry to pass the Master in Promotional Merchandise (MPM) level of the bpma education programme.

MPM is the highest of the three courses offered in the education programme and is suitable for those with five years or more industry experience. Vicki shared her experiences with Product Media.

Ask Clive – Embroidery

Clive Allcott, the Essential Branding guru, on embroidery.

Q: How can I be proactive in my approach to selling promotional clothing?

The clocks have gone forward and, believe it or not, we are heading through a very wet spring towards what we all hope will be a glorious summer. Now is the perfect time to be brushing up your knowledge on the printed T shirt ready for those festival and leisure enquiries. It’s at this time of year that your customers will be looking for those summer promotional items which of course will include clothing.

Something for every learner at every level

The bpma education programme continues to go from strength to strength, with over 150 learners on the programme in 2016. The demand for a structured, industry-specific training programme that can be integrated into each business is rising, with education and training firmly on everyone’s agenda. Daniela Arena, the bpma’s professional development manager, gives an insight into the programme and what can be expected this year.

Ask Clive – Garment Decoration

Clive Allcott, the Essential Branding guru, on Garment Decoration

Q. Are there trends in promotional clothing?

A. Marketing results are often calibrated on the “impressions and impacts” that the brand will incur from the planned activity, of which clothing can be a major contributor, hence the realisation that fashionable, well-branded clothing will deliver better results.

Louise’s story

Louise de Silva from Outstanding Branding is this year’s bpma Professional Development Student of the Year award winner.

Louise joined Outstanding Branding in February as production manager from a background in retail, working in buying and product development within children’s wear. She enrolled on the Trained in Promotional Merchandise course within the education programme in February and achieved an impressive 100% in the exam in April.

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