Members of the bpma ran activities across the country to support this year’s campaign.
The industry got behind the third Promotional Products Week (PPW) in September to raise the proﬁle of promotional products and encourage their use within the marketing mix. Activities throughout the week engendered many thousands of media impressions as member companies swung into action.
It saw the release of new research from the bpma into marketers’ attitudes to branded merchandise, which revealed the pen was still respondents’ favourite promotional item. See page 37 for more on this research.