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Cat selfie branded gift wins BPMA student design competition

George Hill, a design student from Loughborough University is the winner of the BPMA student Design Competition 2017 with his Cat Selfie widget.

His design intrigued the judges with a novel way to create a cat selfie. Cat videos and photos are among the highest shared content on social media.

George even proposed a brand like Whiskas could use this a great on pack promotional gift. There were a number of entries from leading universities which resulted in the judges shortlisting 8 for a “pitch presentation at the Museum of Brands at Notting Hill, London on the 8th June 2017.

The judges Gordon Glenister (BPMA) Ben Read, (Matrix APA) Simon Dipple (Inner Workings) Hannah Redfern (Centaur media) and Tom Banks from Design Week magazine all commented on the creativity of the designs and high standard of presentation.

The eventual winner George Hill commented “The BPMA competition was a great experience, it gave me a chance to practise my presentation skills and get valuable feedback on my project from people working in the industry.” George scooped £600 prize money. First winner up was Jonathan Slater with his design Klipsi, to resolve the problem of phone charger cables breaking. He was awarded £300 and second runner up was Areeb Ali winning £100 with his innovative seed pot holder that could be flat packed.

Merchandise World will feature Innovation World where all the entrants from this year and previous years will be featured allowing distributors to look at some really exciting ideas for promotional campaigns. Some of the students of this year’s campaign will be present. For more information about registering visit

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