Briman delivers promo hunt
Mark Alderson, director of First Editions and chair of the Briman group said that the final Promotional Product Expo gave members the opportunity to engage with the audience.
Briman organised a treasure hunt where distributors were encouraged to collect different coloured ‘pieces of eight’ (supplied by Great Central Plastics). These were available on each member’s stand throughout the exhibition.
With more than 70 distributors completing the treasure hunt over the two-day event, the challenge proved very popular with suppliers and distributors alike.
“It was great seeing how many distributors engaged in our treasure hunt and it offered a great opportunity to explain the benefits of Buying British,” said Alderson. “We hope to grow on the success of this challenge and organise similar hunts at future events, including Merchandise World.”
Victoria Hall of Synergraphics was the first distributor to complete the treasure hunt.