Bright Ideas acquires Business Gift Company
After 26 successful years, The Business Gift Company (TBGC) has been acquired by Bright Ideas Business Gifts.
TBGC owner Keith Rowe felt the time was right to pursue other interests and believes that Bright Ideas’ wealth of experience and complementary services will enable the business to continue to develop while retaining its high levels of customer satisfaction.
Bright Ideas CEO Richard Gardiner, who heads the business with Tim Farnﬁeld, said: “TBGC has developed in recent years by being client focused
and taking considerable pride in understanding the commercial objectives of their customers. The majority of clients have been working with the company for many years. This client-centric culture will remain at the heart of the business.”
Keith will continue with TBGC in a consultancy capacity for the foreseeable future. He said: “This is a really exciting development for TBGC. We are delighted that we have found such a suitable company to take the business forward.
“Bright Ideas are long-standing bpma members, have an excellent reputation within the market place, and are committed to the business and the development of long-standing customer relationships.”
The combined resources will allow Bright Ideas to improve its own offering through increased economies of scale. The management team will continue to seek suitable opportunities to further develop the organisation.