bpma to commission Distributor – Supplier survey
The bpma is commissioning the industry’s biggest ever Distributor – Supplier survey, as part of its continuing aim to improve industry standards and professionalism.
The extensive research into the relationship between suppliers and distributors joins the second stage of the mystery shopper survey as part of the bpma drive to raise standards.
The detailed piece of work will be launched at the bpma Conference on May 19.
Facts International, who ran the Mystery Shopper project, commented: “We are delighted to be working with the bpma again, and the organisation is to be commended on wanting to help improve and raise the bar in the promotional gift industry. Nowhere else in the industry has a survey like this been conducted.”