BPMA Personalised Clothing Video Hits the Mark
BPMA (The British Promotional Merchandise Association) launched its new animation video to boost the awareness of branded clothing at Printwear Live. There was great reaction among visitors and exhibitors alike.
The personalisation allowed for visitors to have their own versions of this using their logos. This is one of the many initiatives set up by newly formed special interest body of the BPMA, the CC group – Putting Corporate Clothing First.
The one minute, 44 second video is made with a professional voiceover but made available to members of the BPMA at just £99+VAT or non-members £169+VAT. A new education site for clothing has also been launched www.bpmaclothing.co.uk with the specific aim at helping end users in particular at understanding the benefits of using branded clothing as part of their overall marketing strategy.
Commenting director general of the BPMA said, “I am really pleased with the progress we have made here particularly in a very short time and I was really interested to see visitors at the show loving the concept of the video, knowing the importance it is in search terms now and the growth of Youtube. The last time we ran a similar video for merchandise we had over 70 companies take up the offer.”