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BPMA members urged to shine at IPM COGS

BPMA members are being encouraged to enter this year’s IPM COGS Awards, the celebration of the partners and agencies who make great campaigns happen.

Designed with service agencies in mind, the IPM COGS Awards encourage both members and non-members to show the world how their contributions have created world-class campaigns. Last year’s event saw BPMA member Pro-Ad picku p two awards (pictured).

Pro-Ad won Gold for its work producing bespoke colour coated computer mice to celebrate the opening of Akzo Nobel’s new office in Amsterdam. It also received silver foran SSE Vulnerability Pack that put together 12,000 packs that would be used to support vulnerable customers that live in remote areas, in the occasion of a power cut during storms.

The IPM provides support and advice on putting together the most compelling awards entry. As well as an online handbook to aid the creation of entries, including tips from judges on how to win, there is a downloadable copy of an awards masterclass seminar that was held recently.

Gordon Glenister, director general of the BPMA, said: “The IPM COGS are a fantastic opportunity to bang the drum for merchandise and show the impact that great product media can have on a marketing campaign. They can also be a great way of marketing your company if you win. You don’t have to be a member of the IPM to enter, and there is lots of assistance available for those who want to.”

This year’s awards have two new company of the year awards for The IPM COGS Breakthrough Company of the Year and The IPM COGS Service Agency of the Year. The awards are entered online at theipm.awardsplatform.com, and there is advice from the IPM team on 020 3848 0444 or awards@theipm.org.uk.

The closing date for entries is 19 July 2018.

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