BPMA makes the case for merchandise at marketing events
The BPMA is moving into 2017 with a presence at two high proﬁle marketing exhibitions. It is supporting the industry at both Marketing Week Live and B2B Marketing Expo, both in March.
Director general, Gordon Glenister said that exhibiting at the shows helped build awareness of merchandise as a key plank of the marketing sector. “The BPMA is increasingly asked to attend these types of events as an exhibitor and an expert on merchandise, explaining its role and effectiveness.”
Marketing Week Live is a two-day event which takes place on 8-9 March at Olympia, attracting 5,500 marketers. It will address the challenges marketing currently faces and features high proﬁle marketing speakers from brands like John Lewis, Diageo, Carphone Warehouse, and Spotify.
B2B Marketing Expo takes place at London ExCel on 28-29 March, with 10,000 visitors expected to meet more than 200 suppliers, and choose from 95 expert seminars.
Hot topics will include: social selling, video strategy, digital, and account-based marketing. Speakers include Dave Chaffey CEO of Smart Insights, Nicky Kriel, social media guru and Sherilyn Shackell CEO of the Marketing Academy.