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bpma builds end user engagement with events

bpma director general, Gordon Glenister was banging the drum in the event industry advocating the use of promotional products at exhibitions.

The exhibition masterclass run by the Association of Event Organisers (AEO) was held at Excel in front of more than 400 event managers. Other speakers including renowned social media guru Warren Knight and ex-Dragons’ Den star Rachel Elnaugh.

Glenister also spoke at the Marketing Week Live exhibition at the end of April and is planning to run an engaging session at b2b Marketing exhibition later this month.

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