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Blow your own trumpet and promote your brand

Promotional Products Week is almost upon us. It’s another opportunity to get your company noticed on the back of this campaign.

This year the bpma is encouraging anyone to have their photo taken or video made with a promotional product, and in doing so, making a small donation to Pancreatic Cancer UK. The mascot this year will be a toy elephant kindly sponsored by Ravensden.

With the help of members, the bpma would like to try and raise £10,000 during the week for this very worthy cause. There will be a film crew and photographer at the new bpma show so you can get your photo and video taken.

Previous campaigns, like Promotional Products Rock, have also involved getting bpma members active with members making their films and recreating product designs in their mailings. The now famous magician Jamie Raven from Britain’s Got Talent has also been involved.  

Some ways to make a noise for merchandise

  • Email research to all your prospects and customers – you can use bpma infographics or PowerPoint presentations.
  • Open your doors to customers to try and sample products perhaps for a coffee morning and branded cupcakes? You could even hold a Macmillan coffee morning at the same time.
  • Run a competition.
  • Host a fundraising event.
  • Dress up in branded clothing.
  • Give away branded gifts with the PPW logo on to local businesses.
  • Showcase any great promotional product and or campaign on our site – we need this packed with creative ideas. We want promotions in action, so take photos at events or great campaign ideas.
  • Contact local newspapers to advertise and gain PR exposure.
  • Give a speech at your local chamber or business club. The Chartered Institute of Marketing also runs lots of marketing events around the country.
  • Get an oversized product made or use Photoshop to create this and use in social media. Remember to use the PPW logo.
  • Tweet before, during and after the week using the hashtags #PPWeek and #promoteyourbrand.
  • Do you have a Facebook site? WE DO, so connect to us and SHARE our research findings once they have been released.
  • Arrange a stunt.
  • Ask Gordon Glenister, director general of the bpma for an interview which you can post on your website. Send us your questions at ppweek@bpma.co.uk.
  • Use YouTube to promote great promotional ideas.
  • Run a direct mail campaign using bpma research.
  • Take an advert out in a local newspaper/magazine or an industry specific magazine – always use the PPW and bpma member logo when doing so.

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