B2B Marketing Expo Set to Expand in 2018
B2B Marketing Expo took place on 28-29 March at Excel in London. The event combined with Sales Expo, and next year will have an additional two halls to allow for Tech and B2C.
Many of the seminars were packed to the rafters. Gordon Glenister was speaking later on the second day, and Mo Yusuff, managing director, Club Row, presented on the first day. The BPMA continued to educate and engage with end user buyers with its photo mug presentation. It also conducted some extensive research which will be combined with that taken at Marketing Week Live and launched ahead of Promotional Products Week.