Awards – Life After The Acceptance Speech
Jamie Marshall, founder and MD of Premier Print & Promotions (www.promotional-gifts.com) reports on the spin-off beneﬁts of awards.
Back in September, Premier Print & Promotions and I were honoured to win the Essex Business Excellence Awards for ‘Customer Care & Service’ and ‘Outstanding Business Person’.
These were awards for companies based in our county, judged by experienced business people from other successful local companies. And before you ask, no, the awards ceremony wasn’t held at The Sugar Hut night club from ITV’s The Only Way Is Essex!
Winning both awards was a brilliant achievement for us as a team, but what happened next? We have received some great messages of congratulations from our customers following the awards night. Many are just as excited as us about Premier winning.
“This is excellent news and well deserved. I whole-heartedly agree with the decision,” said the UK marketing manager of a leading European pharmaceutical company. “Your whole team are exceptionally professional and strive to deliver a quality service which we truly appreciate.”
The awards are also helping raise our proﬁle in unexpected ways. For example, the latest employee to join the Premier family only heard about us through our involvement in the awards. When people see what Premier are all about and then want to use our services, or be a part of our organisation, it is conﬁrmation that we are doing the right things.
Alternatively, you could look at the whole awards process as a kind of corporate confessional. By submitting a company into any awards, you are forced to examine the successes and failures of your business over the previous 12 months. This can provide inspiration, and help your team set the goals for where you want the company to go next.
Will winning the awards change us or the way we do business? The simple answer is no. We have always concentrated on our core values of quality products, affordable prices and the best customer satisfaction possible. But awards are a great way to remember just how important the outsider’s perception of Premier actually is. That goes for our customers, suppliers and prospective customers alike.
The bpma Awards will be held on 14 September 2016 at Whittlebury Hall, Silverstone. The awards will open for entries in the Spring.