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Ask Clive – Embroidery

Clive Allcott, the Essential Branding guru, on embroidery.

Q: How can I be proactive in my approach to selling promotional clothing?

The clocks have gone forward and, believe it or not, we are heading through a very wet spring towards what we all hope will be a glorious summer. Now is the perfect time to be brushing up your knowledge on the printed T shirt ready for those festival and leisure enquiries. It’s at this time of year that your customers will be looking for those summer promotional items which of course will include clothing.

Over the past few years, and led by retail demands, promotional clothing suppliers are now supplying a wide range of products offering every colour in the spectrum, and in most materials known to mankind. Products with differing neck lines like boat neck and a raw edged collar, linen and Tencel Tees, even a range of T shirts made with bamboo resin.

With this in mind, why not take out your clothing catalogues and enlighten yourself on these new and exciting ranges, ready for those important meetings you have set up with your customers. While clothing has advanced to a new level, there have also been great advances in other printing formats such as the DTG (direct to garment) printing.

This form of printing is fantastic for full, complex designs of all colours and is a very good alternative to a transfer print. Ask your garment decorator about DTG and wow your clients with the results.

Happy selling, Clive.

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