Ask Clive – All Over Designs

Advances in printing make it easier to produce all over designs. Let your Imagination run wild, says Clive Allcott.

Over the last few years there has been a growing market in polyester garments with full sublimation printing. The main products have always been sports driven and range from cycling tops to rugby and football shirts. However, due to changing fashion trends and the advancement of printing technology a world of creativity has been opened up.

To have a full seam-to-seam design printed, was always a difficult ask due to minimum order quantities and timescales of delivery. Times have changed! Suppliers can now offer and create unique, wearable, custom pieces of art, adorned with your logo, products of your imagination, or your brands. There is no colour limitation to restrict your design along with the ability to print all over the entire garment.

Technically, dye sublimation printing is a full colour, full-coverage printing technique. Your artwork is printed on to a sheet of high-release paper and transferred on to your choice of apparel using heat and pressure. The dye particles convert into gas, known as sublimation, where they bond to the polyester fibres. Unlike screen printing, the dye is absorbed by the fabric for a fantastic soft feel. Once the polyester has been printed the garment is made.

T-shirts, hoodies, softshell jackets, as well as a full range of sporting wear, are now available from your trusted garment decorators where minimum order quantities can be as low as five pieces with a delivery window of four weeks. Why not look for those new opportunities to grow your clothing sales?

Clive, The branded clothing guru.

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