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Advice – Ask Clive

Make the most of golf day opportunities, says Clive Allcott.

With the annual BPMA golf tournament taking place last month (see a report on p19), I thought it would be in keeping to highlight opportunities that golf clothing and accessories offer in the promotional world. Many of your clients will be hosting their own golf day in the coming months and will be looking for an array of products to sponsor and support the event.

Their choices of merchandise are usually driven by quality, multiple branding opportunities and that they are fit for purpose. On the clothing side, you can offer some of the latest golf clothing so that your customer’s customers can perform at their very best on the course that day, or wear it on future golfing days out, offering extra impacts and impressions. There are many options from the golf polo, golf cap, golf socks even golf trousers so you really can kit someone out from head to toe.

All of these clothing options do not necessarily have to come off the shelf. You can also offer bespoke dye sublimated polo shirts or creatively designed headwear that really will ‘wow’ your client with their own designs. For the dedicated golfers, there are even waterproofs, wind proofs, and base layer clothing so that you can tackle a round of golf no matter what the weather is. Most garment decorators can supply traditional golf garments as well as performance-focused and technological, advanced golf wear along with the right branding to suit the garment.

There is no point in supplying waterproof wear and then putting 20,000 holes in it with embroidery. Outside of the clothing arena, there are other opportunities to supply golf-related items such as golf towels, shoe bags, golf holdalls and suit carriers all of which will stand out with quality branding. This accompanied with the more traditional branded golf ball, umbrella, and tee will make sure that your client has a golf day to remember.

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