Advantage to launch Antimicrobial coated Catalogue in 2021

The Advantage Group have announced that they will launch their next annual Members catalogue treated with Biomaster Antimicrobial protective coating.

This coating, now successfully tested and approved on press, is proven to give surface protection against bacteria, moulds, and fungi.

With heightened awareness of hygiene becoming part of our daily lives for the foreseeable future, Advantage director, Lawrence Angelow feels it is a timely and inevitable move –  ‘We have been working closely with our print partner, The Blackmore Group, keeping up to date with the latest developments on how we could incorporate the Biomaster treatment into our catalogue. Biomaster additives have been proven to reduce the overall levels of bacteria on inks and lacquer coatings by up to 99.9%. Knowing it is possible to incorporate without compromising the print quality then made the decision easy. It feels the responsible thing to do in this climate’.

Andrew Robbins, Managing Director of The Blackmore Group commented: ‘I’m delighted that the Advantage Group have decided upon this course of action for their next catalogue. We have selected Biomaster coating as it is from a reputable supplier, has been fully tested and compliant, meets the latest ISO standards as well as the Biocidal Products Regulation, food safe and registered with the Food and Drug Administration and approved by the Environmental Protection Agency. We are really looking forward to working with Lawrence and the team again next year’.